Email Campaign Management

Email marketing is a low cost yet highly effective way of reaching potential customers.

In comparison to traditional methods of direct marketing there are many benefits to be gained by using email:

Reduced Cost – sending an email campaign saves you money. For example,. to send a newsletter to 2000 people via 2nd class mail would cost £420 in postage costs alone. This excludes the costs for paper, envelopes, and the investment in time required to package it all together. Compare this to that same newsletter via email would cost only £24 to send and a one-off setup cost depending on your needs.

Time Saving – there is no time wasted on printing or envelope stuffing, all we require is that you provide the content of the email and we will handle the rest.

Reach More People – the ease of forwarding emails facilitates a viral effect where there is the potential for more people to receive your marketing message that originally intended.

Immediate Call to Action – by placing links within your email it allows recipients to click through there and then to purchase or enquire on your products and services.

Instant Feedback - we allow you to track the success of your campaign – real-time. You will be able to gain access to the following information:

  • Who received the email
    Keeps your data up-to-date. For example should an email fail to reach the intended recipient because the mailbox no longer exists, this information will be fed-back, to allow you to update your data.
  • Who opened the email
    Provides feedback on the effectiveness your subject line and additionally which recipients are interested in particular offers.
  • Who clicked on which links
    Shows the effectiveness of your email content, what areas drew the most attention, and allows you to data-mine further to find which customers are responding to which offers.

Feedback is important to allow you to understand the effectiveness of your campaigns. This will allow you to continually improve your formulae to achieve better conversion rates. It also provides valuable information on your recipients’ interests allowing you to target future communications more accurately.